Elmhurst City Centre is more than just the geographic heart of Elmhurst—it’s a creative, cultural, and commercial hub that thrives on connection and collaboration. Under the direction of Tom Paravola, City Centre has become a vibrant destination through thoughtful marketing, community-driven programming, and beautification efforts that enhance the everyday experience downtown.

“Our mission is to make the downtown a destination through concerted efforts in marketing and special events, physical appearance enhancements including planters, banners, and public art,” says Christy Sopko, Coordinating Director. That vision translates into initiatives both large and small—from year-round tree lighting and seasonal planters to signature events that draw thousands from across the region.

One of the most anticipated annual events is Rock the Block, which celebrates its 10th anniversary this year. “Rock the Block is held every year on the weekend after Labor Day and attracts approximately 30,000 people to City Centre over the two days,” Sopko shares. With 15 restaurants serving up local favorites, family-friendly activities, and over 10 live bands, it’s a citywide celebration that closes out the summer in style.

Elmhurst is the sixth US city to host Umbrella Sky Project.

Art lovers are also drawn to Elmhurst thanks to the Umbrella Sky Project, now in its third year. “Elmhurst is the 6th city in the United States to host this beautiful overhead explosion of art and color,” Sopko says. With three locations across downtown, the installation has become a must-see photo op and another reason to visit, shop, and linger.

Elmhurst City Centre represents 250 to 300 merchant members and around 100 commercial property owners. Its board structure—balanced between merchants and property owners—ensures that diverse perspectives help shape the annual budget and event calendar. Residents regularly interact through social media, contests, and even gift card purchases at the City Centre office.

“Our primary goal is to bring visitors from within Elmhurst and outside of Elmhurst to our downtown area to dine, shop, visit service providers, and experience the area in a positive manner,” Sopko emphasizes.

With a balanced focus on placemaking, partnerships, and programming, Elmhurst City Centre continues to evolve in ways that support both the business community and visitor experience. From major public art installations to well-attended community events, its initiatives reflect a clear mission and collaborative leadership that keep downtown Elmhurst active, inviting, and distinctly local.